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BROCKTON, Mass. – Credit unions interested in emphasizing the good they do in communities may want to consider following HarborOne Credit Union’s lead. The over $1 billion credit union is making sure that local officials and consumers know just how deeply it’s involved in the community with a special community report. “We wanted to make a statement. We’re very active in the community in so many ways that we felt it would be informative to our membership and the public at large to see in one booklet all that we do,” said HarborOne CU Senior Vice President of Marketing Leo MacNeil. “We also know the Democratic Convention will be held in Boston this year and there will be a lot of focus on the city so it is also a great way to let political leaders know just what credit unions are doing for their communities.” According to MacNeil the report also serves as a tool to show Community Reinvestment Act compliance, which is required of all financial institutions in the state of Massachusetts. Playing up its tagline of “Better banking for our community” the booklet includes an insert which states “The more things change the more they remain the same.While we take great pride in our growth, we have never forgotten our roots and remain committed to the communities we serve. This booklet was prepared to exhibit the extent of that dedication.” It took some three months to select those projects that best represent the credit union’s broad based outreach efforts to be compiled and presented in a nine-page, four-color booklet, which came at a pricetag under just $10,000. All copy was written inhouse and an independent graphic designer was hired to pull the look together complete with pictures and letters from members. MacNeil says the response has been overwhelmingly positive and while it is still early the credit union is considering periodically running similar reports in the future. “Several people including legislators have come to me and said that although they knew we were active in the community they only saw it in little bits and pieces but this report has helped them see our contributions in a larger more comprehensive way,” said MacNeil.

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