News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
HOUSTON -First Educators Credit Union has made a "smart" move to a new name. Effective July 1 the $260 million credit union will change its name to Smart Financial Credit Union. For First Educators Credit Union, entry in the name change game has been sparked in part by its members....
TOLEDO, Ohio -Credit unions interested in turning their annual meeting into the talk of the town may want to pick a theme. After all, members attending the Sun Federal Credit Union 53rd annual meeting didn't know they'd be "following the yellow brick pathway" to fun. "We do a theme for...
CHANTILLY, Va. - While most credit unions are reinventing themselves with some creative sometimes outlandish name changes, Justice Federal Credit Union found its unique brand by dipping into its past. "I guess this whole branding adventure started backwards because initially we just wanted to update and redesign our Web site,"...
NEW YORK - The key to reaching today's youth lies in creating non-intrusive messages that are as unique as the individuals they target, says a recently released report by MarketResearch.com. According to the U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds report, tapping this...
WEST PALM BEACH, Fla. - How many of us hear "zoom-zoom" and automatically think of Mazda or start tapping our feet to the beat of a Pringles can - ah, the wonder of advertising. A great commercial can make a lasting impression that brings to mind not only the company...
MADISON, Wis. - If you think you've got what it takes to win a Golden Mirror Award then CUES wants you. So gather your most inventive and lucrative marketing projects from the past year and submit them to the 2003 CUES Golden Mirror Awards competition. Judges will evaluate each entry's...
WEST PALM BEACH, Fla. - Marketing executives do not have it easy, and given the intensified competition they are facing ever-growing challenges. A recent American Management Association survey finds that marketers feel that their most formidable challenges are found within their own organizations. Despite this, marketers said they fully accept...
DALLAS - Southwest Corporate Federal Credit Union hopes credit unions get "smart" about checking. The $7 billion corporate has unveiled the Smart Checking Campaign, which features four new "virtual" marketing kits to help credit unions promote their checking programs. The campaign is built around the concept that credit union checking...
NEW YORK - The latest "bad" word doesn't have four letters but only three -O-L-D. Surprising recent statistics show that maturity is in. Don't even think about calling these consumers over the age of 50 old. According to RoperASW research, the older mature consumers get, the higher they set the...
From Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom CPI
Discover how to build a strong, efficient card program that aligns with your credit union’s goals, meets members’ needs, and opens the door to new opportunities.
Download ResourceFrom Alkami
The 2025 Digital Sales & Service Maturity Model update reveals how FIs are evolving. Discover why credit unions that prioritize digital maturity will be best positioned to capitalize on revenue growth opportunities.
Download ResourceFrom Eagle Eye Networks
Discover how cloud-based video surveillance and AI are redefining operations, offering more than security by improving fraud detection, member experience, and operational resilience.
Download ResourceFrom Elan Credit Card
Virtual cards are the next phase of digital payments with 42% of consumers using one within the past 6 months. Learn more about the growing payment method in this new report.
Download ResourceFrom State National
What credit unions should know about protecting their portfolios.
Download ResourceFrom State National
If economic shifts are making your organization question its level of portfolio protection, this quick summary will help you compare blanket and self-insurance vs. Collateral Protection Insurance (CPI) to ensure you choose the right program for your credit union.
Download ResourceFrom Genetec
Choosing a physical security solution can be complicated. Check out our checklist of things to consider.
Download ResourceFrom Genetec
Is your credit union still relying on outdated physical security systems that limit scalability and create siloes in your operations? Download this white paper to explore a clear path to a more resilient and agile security framework that enhances safety, streamlines operations, and ensures compliance.
Download ResourceFrom Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it’s essential.
Download ResourceFrom Alkami
What’s going on in digital banking? This sixth edition report explores KPIs and metrics to gauge your credit union’s progress, effectiveness, and efficiency in digital banking services.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom CPI
Discover how to build a strong, efficient card program that aligns with your credit union’s goals, meets members’ needs, and opens the door to new opportunities.
Download ResourceFrom Alkami
The 2025 Digital Sales & Service Maturity Model update reveals how FIs are evolving. Discover why credit unions that prioritize digital maturity will be best positioned to capitalize on revenue growth opportunities.
Download ResourceFrom Eagle Eye Networks
Discover how cloud-based video surveillance and AI are redefining operations, offering more than security by improving fraud detection, member experience, and operational resilience.
Download ResourceFrom Elan Credit Card
Virtual cards are the next phase of digital payments with 42% of consumers using one within the past 6 months. Learn more about the growing payment method in this new report.
Download ResourceFrom State National
What credit unions should know about protecting their portfolios.
Download ResourceFrom State National
If economic shifts are making your organization question its level of portfolio protection, this quick summary will help you compare blanket and self-insurance vs. Collateral Protection Insurance (CPI) to ensure you choose the right program for your credit union.
Download ResourceFrom Genetec
Choosing a physical security solution can be complicated. Check out our checklist of things to consider.
Download ResourceFrom Genetec
Is your credit union still relying on outdated physical security systems that limit scalability and create siloes in your operations? Download this white paper to explore a clear path to a more resilient and agile security framework that enhances safety, streamlines operations, and ensures compliance.
Download ResourceFrom Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it’s essential.
Download ResourceFrom Alkami
What’s going on in digital banking? This sixth edition report explores KPIs and metrics to gauge your credit union’s progress, effectiveness, and efficiency in digital banking services.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download Resource