WALNUT CREEK, Calif.-The Marketing Association of Credit Unions(MAC) has recently kicked off the first in a series of freeeducational Webinars for its members. The first Webinar, entitledMarketing Muscle for Lenders-Creating Your Competitive Edge waspresented by CUNA Mutual Group Director of BrandStrategy/Consulting Deborah Watterson and featured informationranging from the difference between marketing and advertising andtrends/motivations to understanding the competition's game strategyand developing a value proposition. According to MAC Board ChairAnne Upson-Legg the Webinars are another way to provide more valueto out-of-state members who are unable to attend MAC regionalworkshops or roundtables. Topics for future Webinars includeBuilding a Marketing Plan with Bottom Line Focus and MarketingSmall Business Offerings.

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