Marketing

KILLEEN, Texas - Texas Partners Federal Credit Union has walked away from the Central Texas Ad League Annual Advertising Awards Banquet with four ADDY Awards for creative excellence. Texas Partners FCU took home a Gold ADDY for the "Texas Partners Brochures", a Silver ADDY for the "Need an Extension? Campaign",...

FORT WORTH, Texas - EECU Public Relations/Business Development Director Jan Smith has been named Member of the Year by the Greater Keller Chamber of Commerce. Smith is currently serving her third year on the Keller Chamber Board of Directors and counts as one of her major accomplishments chairing the 2004...

WEST PALM BEACH, Fla. -They may have been on opposite sides of the field but both Scranton, Pennsylvania-based Tobyhanna Army Depot Federal credit union and Massachusetts-based Saugus Federal Credit Union scored big when it came to their SuperBowl promotions. For TADFCU, although their football team lost, the promotion itself was...

EAST LANSING, Mich. - Michigan State University Federal Credit Union has unveiled a new e-commerce division headed by April Clobes, who has been promoted from e-commerce manager to assistant vice president of e-commerce. Over 550,000 visits are made monthly to the MSU FCU Web site and plans are underway to...

LAKE FOREST, Calif. - Turnkey marketing solutions provider PSB, The Marketing SuperSource has unveiled its latest marketing campaigns for Bump-Up Certificates and Individual Retirement Accounts. Each campaign includes print ads, direct mail and in-branch support materials along with television and radio spots, which can be customized. Playing off metaphors the...

DAYTON, Ohio - Financial marketing firm MarketMatch has recently signed a deal with Tallahassee-based Florida Commerce Credit Union to provide detailed member surveys. One of the first steps toward meaningful marketing is to really determine what members want instead of acting on what we think they want," said MarketMatch President...