News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
LAKEWOOD, N.J. - The Credit Unions Virtual Assistant (CUVA) riddle contest has ended. So just what is the marketing strategy that "all the money in the world can't buy" and a credit union's "reputation lives and can die by "? In a word-publicity. "PR cannot be bought. You cannot pay...
RIVERSIDE, Calif. - Riverside County's Credit Union has dug into California's cultural roots for its new name. After turning to Denver-based branding firm Monigle Associates for guidance, the $640 million credit union's search for a new name ended with the unveiling of Altura Credit Union - a Spanish word meaning...
WEST PALM BEACH, Fla. - In an effort to creatively reach members some credit union marketers are turning to custom photography. With bankers working overtime in Virginia to strip away credit unions' nonprofit status, Richmond-based Call Federal Credit Union wanted to incorporate a political action scene that would reinforce the...
FORT WAINWRIGHT, Alaska -Military and Civilian Federal Credit Union generated some youth interest in its MAC Teen Account by sponsoring an art contest for the club's logo. Pictured here, Dillon Lane accepts a check for his winning design from MAC FCU Executive Vice President Raelynn Holland.
MADISON, Wis. - The CUNA Marketing & Business Development Council is on the lookout for a few outstanding Marketing and Business Development professionals of the year. Nominations for Business Development Professional of the Year and Marketing Professional of the Year will be accepted until Dec. 10. Winners will be announced...
COLORADO SPRINGS, Colo- Credit unions shouldn't be too sure that teens are more concerned with iPods or cell phones than financial literacy. According to a 2004 Junior Achievement Interprise Poll on Personal Finance sponsored by The Allstate Foundation, teens are not only aware of economic realities but they understand the...
ATLANTA - The John H. Harland Company wants to help financial institutions deliver target messages through the checkbook. The program, HarlandImpact, is designed to help turn every check order into a cross-selling opportunity with targeted messages developed by combining a financial institution's marketing data with Harland's behavioral models. According to...
WESTBROOK, Maine - Talk about free advertising. Recent big bank mergers have been a boon for credit unions here. According to several reports aired recently on Maine media outlets, Maine consumers are being advised to explore using a credit union for all of their financial services. One report stated, "With...
HAUPPAUGE, N.Y. - When residents attended a recent Long Island Ducks game People's Alliance Federal Credit Union was hard to miss. The $205 million credit union sponsored the Ducks versus Somerset Patriots game and the first 1,500 fans received checkbook covers with the PAFCU logo. In addition, some 150 credit...
ST. LOUIS, Mo. - Credit unions interested in designing a winning loyalty/rewards package should keep it relevant, simple and convenient. A recent Maritz Loyalty Marketing poll finds that when consumers leave a loyalty/rewards program, 70% cite the length of time it takes to build up points as the primary reason....
From Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Eagle Eye Networks
Considering an upgrade to your video surveillance system? These 9 questions will guide you in evaluating modern systems to better protect your members, staff, and assets.
Download ResourceFrom CPI
Discover how to build a strong, efficient card program that aligns with your credit union’s goals, meets members’ needs, and opens the door to new opportunities.
Download ResourceFrom Alkami
The 2025 Digital Sales & Service Maturity Model update reveals how FIs are evolving. Discover why credit unions that prioritize digital maturity will be best positioned to capitalize on revenue growth opportunities.
Download ResourceFrom Eagle Eye Networks
Discover how cloud-based video surveillance and AI are redefining operations, offering more than security by improving fraud detection, member experience, and operational resilience.
Download ResourceFrom Elan Credit Card
Virtual cards are the next phase of digital payments with 42% of consumers using one within the past 6 months. Learn more about the growing payment method in this new report.
Download ResourceFrom State National
What credit unions should know about protecting their portfolios.
Download ResourceFrom State National
If economic shifts are making your organization question its level of portfolio protection, this quick summary will help you compare blanket and self-insurance vs. Collateral Protection Insurance (CPI) to ensure you choose the right program for your credit union.
Download ResourceFrom Genetec
Choosing a physical security solution can be complicated. Check out our checklist of things to consider.
Download ResourceFrom Genetec
Is your credit union still relying on outdated physical security systems that limit scalability and create siloes in your operations? Download this white paper to explore a clear path to a more resilient and agile security framework that enhances safety, streamlines operations, and ensures compliance.
Download ResourceFrom Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it’s essential.
Download ResourceFrom Alkami
What’s going on in digital banking? This sixth edition report explores KPIs and metrics to gauge your credit union’s progress, effectiveness, and efficiency in digital banking services.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Eagle Eye Networks
Considering an upgrade to your video surveillance system? These 9 questions will guide you in evaluating modern systems to better protect your members, staff, and assets.
Download ResourceFrom CPI
Discover how to build a strong, efficient card program that aligns with your credit union’s goals, meets members’ needs, and opens the door to new opportunities.
Download ResourceFrom Alkami
The 2025 Digital Sales & Service Maturity Model update reveals how FIs are evolving. Discover why credit unions that prioritize digital maturity will be best positioned to capitalize on revenue growth opportunities.
Download ResourceFrom Eagle Eye Networks
Discover how cloud-based video surveillance and AI are redefining operations, offering more than security by improving fraud detection, member experience, and operational resilience.
Download ResourceFrom Elan Credit Card
Virtual cards are the next phase of digital payments with 42% of consumers using one within the past 6 months. Learn more about the growing payment method in this new report.
Download ResourceFrom State National
What credit unions should know about protecting their portfolios.
Download ResourceFrom State National
If economic shifts are making your organization question its level of portfolio protection, this quick summary will help you compare blanket and self-insurance vs. Collateral Protection Insurance (CPI) to ensure you choose the right program for your credit union.
Download ResourceFrom Genetec
Choosing a physical security solution can be complicated. Check out our checklist of things to consider.
Download ResourceFrom Genetec
Is your credit union still relying on outdated physical security systems that limit scalability and create siloes in your operations? Download this white paper to explore a clear path to a more resilient and agile security framework that enhances safety, streamlines operations, and ensures compliance.
Download ResourceFrom Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it’s essential.
Download ResourceFrom Alkami
What’s going on in digital banking? This sixth edition report explores KPIs and metrics to gauge your credit union’s progress, effectiveness, and efficiency in digital banking services.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download Resource