Marketing

INDIANAPOLIS-Talk about free advertising. Indiana's credit unions have received positive media coverage in the January/February issue of BizVoice magazine, which is published by the Indiana Chamber of Commerce and distributed to more than 12,000 readers including company CEOs, business leaders and government officials. "This kind of coverage provides a valuable...

WALTHAM, Mass. - In an era when under-30 members are the must-have group, RTN Federal Credit Union is bucking the trend by focusing on building relationships with members over 50. The $385 million credit union, located about 10 miles west of downtown Boston, has found success with its over-50 Infinity...

TEMPE, Ariz. - LemmonTree Enterprises, Inc. has walked away with the 2005 MarCom Creative Gold Award in the Creativity/Design/Logo category for its creation and design of the Michigan First Credit Union MoneyKids logo. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication...

PHOENIX - Lucky Desert Schools Federal Credit Union member Paul Shanahan is headed to the Super Bowl in Detroit. Shanahan was part of a group of contestants who were blind-folded and stumbling on the field during a football game, guided only by the voice and direction of their selected partner...

TALLAHASEE, Fla. - Envision Credit Union is hoping to give financial literacy a boost with the Get Ahead Partnership. According to Envision CU President/CEO Ray E. Cromer Jr., the Get Ahead Partnership is designed to close the gap in what people know about money. "When it comes to money management,...

WINSTON SALEM, N.C. - Truliant Federal Credit Union has tapped Chapel Hill marketing and branding firm Jennings as its agency-of-record. Jennings, a full-service marketing communications agency, will provide integrated branding for Truliant, including research and marketing, advertising, public relations and Web site refinement. "The main reason we selected Jennings is...