Marketing

COON RAPIDS, Minn. - The Hispanic Chamber of Commerce of Minnesota (HCCM) has singled out Anoka Hennepin Credit Union (AHCU) Business Development Coordinator Karina Higareda, as one of the 25 most accomplished and inspiring Hispanic Leaders under 40 years of age in Minnesota. The 25 On The Rise program through...

VENTURA, Calif. - While consumers here cheer their 2006 Winter Olympics favorites on local NBC-owned channels they will also get an introduction to Ventura County Credit Union. The credit union has launched a yearlong "Get Fit" campaign that plays up the idea that VCCU can help people get their finances...

MECHANICSBURG, Pa. - AmeriChoice Federal Credit Union is going for its own gold with a new marketing campaign. To kickoff the campaign dubbed "Gold Medal Performers", AmeriChoice has tapped 1994 Olympic Gold Medalist and AmeriChoice Member Diann Roffe to represent the credit union in newspaper, billboard, radio, and direct mail...

LA HABRA, Calif. - To help teens build their financial resume, American First Credit Union (AFCU) has developed a program specifically for Santa Ana's Cesar Chavez High School students. "Our goal is to give students valuable financial skills they can use throughout their lives," said American First President/CEO Bob Street....

INDIANAPOLIS - Seeking more precise trends in pay scale and duties, the Marketing Association of Credit Unions is undertaking this month what it describes as a comprehensive salary survey of 2,500 marketing professionals in the U.S. "We realize Callahan's, CUES and others do surveys of marketers, but ours is vertical...

TORRANCE, Calif. - January has marked the kickoff of Market and Sales Logic Inc.' s launch of the inaugural issue of its syndicated magazine for credit union members Money Matters. Designed to be a fresh way for credit unions to strengthen their member relations while aligning themselves with national advertisers,...