Marketing

PORTLAND, Ore. - It was all about the brand at EverthingCU.com's first unique event held here called Branding, Bonding & Brew: A Total Brand Immersion Experience. "We didn't think of this as a conference at all," said Everything CU.com Chief Experience Officer Morriss Partee. "In essence we started from scratch...

RIDGECREST, Calif. - Desperate Housewives is no longer just reserved for Sunday nights. AltaOne Federal Credit Union has created a successful mortgage loan campaign loosely based on the popular television show's soap opera style. Developed by Hollister-based creative design firm Redbeard Communications, the campaign dubbed "Desperate House Loans" positions AltaOne...

SPOKANE, Wash. - Spokane Federal Credit Union's marketing department has walked away with four Spectrum Awards from the Washington Credit Union League. The Spectrum Award is the highest ranking, first place award given by the Washington CUL for credit union marketing efforts. Spokane FCU winning entries include "In-House Creative" for...

LITTLETON, Colo. - A popular local Ken-Caryl Ranch Fall Fest served as the perfect forum for Johns Manville Credit Union to unveil its new name- Colorado CU- to over 15,000 attendees and the community at large. Colorado CU was the presenting sponsor of Fall Fest. Colorado CU was chartered in...

CORNING, N.Y. - With the launch of KB Meyer Consulting - Outside the Vault, Karen Meyer is looking to help credit unions build their strategic muscles. The new firm focuses on leveraging Web technology to offer "powerful tools and fresh, innovative planning options." With over 23 years of credit union...

SHELTON, Wash. - After over 70 years, Peninsula Community Federal Credit Union is revamping its brand image. While the legal name remains the same, the $109 credit union has opted to simplify its public name to Peninsula CU- a name that is already widely used by the public in referring...