Marketing

INDIANAPOLIS - Seeking more precise trends in pay scale and duties, the Marketing Association of Credit Unions is undertaking this month what it describes as a comprehensive salary survey of 2,500 marketing professionals in the U.S. "We realize Callahan's, CUES and others do surveys of marketers, but ours is vertical...

TORRANCE, Calif. - January has marked the kickoff of Market and Sales Logic Inc.' s launch of the inaugural issue of its syndicated magazine for credit union members Money Matters. Designed to be a fresh way for credit unions to strengthen their member relations while aligning themselves with national advertisers,...

INDIANAPOLIS-Talk about free advertising. Indiana's credit unions have received positive media coverage in the January/February issue of BizVoice magazine, which is published by the Indiana Chamber of Commerce and distributed to more than 12,000 readers including company CEOs, business leaders and government officials. "This kind of coverage provides a valuable...

WALTHAM, Mass. - In an era when under-30 members are the must-have group, RTN Federal Credit Union is bucking the trend by focusing on building relationships with members over 50. The $385 million credit union, located about 10 miles west of downtown Boston, has found success with its over-50 Infinity...

TEMPE, Ariz. - LemmonTree Enterprises, Inc. has walked away with the 2005 MarCom Creative Gold Award in the Creativity/Design/Logo category for its creation and design of the Michigan First Credit Union MoneyKids logo. The MarCom Creative Awards is an international awards competition that recognizes outstanding achievement by marketing and communication...

PHOENIX - Lucky Desert Schools Federal Credit Union member Paul Shanahan is headed to the Super Bowl in Detroit. Shanahan was part of a group of contestants who were blind-folded and stumbling on the field during a football game, guided only by the voice and direction of their selected partner...