Marketing

New Jersey Credit Union League President/CEO Paul Gentile talks up branding and new website to connect consumers with CUs.

Auto service provider GrooveCar has launched an iPhone/iPad app that helps connect members looking to purchase and finance a vehicle with credit unions.

Through a number of free, promotional materials, Beyond Marketing LLC has launched a web site to help credit unions change misunderstandings about membership eligibility.

The Michigan Credit Union League is backing a major effort to communicate the benefits of joining a credit union.

The $1.3 billion Greylock Federal Union, headquartered in Pittsfield, Mass., has launched a marketing campaign aimed at broadening its brand in the community.

The votes are tallied and the results are in. The CUES Next Top Credit Union Executive six regional finalists have been announced.