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One rogue monkey has helped GTE Federal Credit Union build brand awareness online.

For more than a year now, a young rhesus macaque has traveled across treetops and through backyards spanning three counties and more than 400 square miles in the Tampa Bay, Fla., area. Dubbed the “Mystery Monkey of Tampa” for his ability to elude capture, the primate has not only become a part of local legend but has also drawn national attention, featured on newscasts, websites and even “The Colbert Report” and attracting more than 80,000 Facebook fans.

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