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As I read the article written by CU Times Editor-in-Chief, Sarah Snell Cooke, “Sweat Equity, Creativity are Keys to Financial Services’ Brave new World,” in the July 7 issue, it mirrored many thoughts I had on what should be a new style of effective credit union marketing. In the article, Cooke talks tough about the impending regulations and impacts on the bottom line-a good wake-up call.

Peter Westerman

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