Marketing

Small businesses seeking ways to grow their firms will have access to a free, online library from Power Financial Credit Union to make it happen.

Competition to retain and win customers is stiff between banks and credit unions.

A lot of talk centers on the need to get young adults on credit union boards, yet not a lot of action is taking place. Credit Union Times asked a few Gen Yers what it would take to get them involved.

Looking to engage meaningfully with younger consumers? Then stop assuming and start connecting through a common interest rather than trying to sell credit unions.

MBA students at Pepperdine University had long been offered courses working with local banks, but a case study program launched in the first quarter of 2010 introduced the school to the credit union industry.

Generation Y is expected to have a profound impact on the way in which business is conducted for decades to come. The financial services sector is not exempt from this transformation.