Verity Credit Union has gotten Seattle moms talking thanks to Verity Mom blogger Rosemary Garner.

Recognizing that it's not just Gen Y that likes to interact online, the $380 million credit union turned to British Columbia-based marketing agency Currency Marketing last August to help connect with and learn from Seattle-area mothers with its online platform Verity Mom. The microsite veritymom.com was created to serve as a fun, educational resource that helps mothers navigate their lives.

To create buzz and generate interest, the Seattle-based credit union kicked off a search for one creative, funny, talented part-time blogger to be the face and voice of Verity Mom. In October 2009, after the competitors spent weeks campaigning fiercely through videos, blog posts and networking, the public chose Rosemary Garner, a 44-year-old mom who is a video producer for public television.