Marketing

Looking to engage meaningfully with younger consumers? Then stop assuming and start connecting through a common interest rather than trying to sell credit unions.

MBA students at Pepperdine University had long been offered courses working with local banks, but a case study program launched in the first quarter of 2010 introduced the school to the credit union industry.

Generation Y is expected to have a profound impact on the way in which business is conducted for decades to come. The financial services sector is not exempt from this transformation.

Filene Research Institute Chief Innovation Officer Denise Gabel is pitching a TV show to Oprah to help out a small business owner.

Credit unions are at a crossroads right now. More consumers are aware of credit unions thanks to media attention and more people are flocking from banks to credit unions. The issue at hand is how can credit unions leverage this for the future?

After more than 10,000 votes, six finalists have emerged from 41 applicants to fight for the title of the Next Top Credit Union Exec.

Tinker Federal Credit Union has expanded its financial education outreach to include prison inmates and at-risk youth.

MECU in Baltimore paid members the first half of an annual cash bonus totaling over $4.2 million.