Marketing

Callahan and Associates has launched a new website the company said will help vendors better target credit union prospects and customers.

Harrison and Jefferson High Schools' students have a new way to show some school spirit courtesy of Purdue Employees Federal Credit Union.

LAS VEGAS -- Two Realtors and real estate consultants strongly encouraged credit union executives to expand their credit unions' role as mortgage lenders and offered practical tools to help them.

The $500 million Hughes Federal Credit Union of Tucson has hired the University of Arizona head basketball coach as its new TV spokeswoman under a campaign aimed at tying the CU brand closer to college athletics.

The Marketing Association of Credit Unions wants to honor your virtual, viral and electronic efforts by kicking off the MAC Marketing NOW awards.

Leigh Philibosian, formerly senior vice president of marketing at the $3.5 billion Mid-Atlantic Corporate FCU, has joined the Harrisburg, Pa.-based media planning and placement firm Target Media.