Texas seems to have the strongest credit union brands occupying top spots in the annual ranking of financial institutions as rated by Bancography Inc. a Birmingham consulting firm.
Based on such factors as service quality, image and market awareness, the firm found Austin Telco in first place for CUs above $1 billion and InTouch CU of Plano, Tex. first under $1 billion.
"Texas, a state that has weathered the recession better than almost all others, dominates the rankings of the strongest brands while only a smattering of institutions from the economically troubled Southeast and West Coast regions reached the list," said Bancography in issuing its 2010 annual Brand Value Index, now in its third year.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
