Marketing

After nearly two years at the helm, Tom Glatt, CEO of REALTORS Federal Credit Union, announced today that he will leave the post Aug. 1.

As I read the article written by CU Times Editor-in-Chief, Sarah Snell Cooke, "Sweat Equity, Creativity are Keys to Financial Services' Brave new World," in the July 7 issue, it mirrored many thoughts I had on what should be a new style

With the focus on reaching Gen Y members, now is the time to play by their rules to get them in the credit union door as staffers.

An interactive Web hunt game has helped Woodbridge, Va.-based Belvoir Federal Credit Union spread the word about how it can help locals.

One rogue monkey has helped GTE Federal Credit Union build brand awareness online.

Verity Credit Union has gotten Seattle moms talking thanks to Verity Mom blogger Rosemary Garner.