Marketing

Houston credit unions, eying a need to recharge the league chapter system in Texas and perhaps elsewhere, are ramping up a low-cost e-mail and viral ad campaign this fall to expand industry awareness and advocacy on a broad scale.

Heartland Credit Union is encouraging consumers to make choose local with the launch of its Go Local initiative.

After 75 years, E53 Federal Credit Union has a new name and brand image.

Bethpage Federal Credit Union has found a way to harness all that bad bank publicity to its advantage by demonstrating the credit union difference.

The $340 million Call Federal Credit Union is bolstering its brand to emphasize household family finance and young people, according to its president/CEO Roger Ball.

Indiana Members Credit Union will continue to be an Official Sponsor of the Indiana Pacers for the 2010-2011 and 2011-2012 seasons.