Marketing

CUES has narrowed the field of 523 Golden Mirror Award entries to 182 winners.

Los Angeles credit unions, smarting from a negative article in a local business journal hitting on poor performance, stepped up a quiet media campaign this week countering that "not all credit unions are suffering."

As consumers aim to simplify their lives by cutting back on spending and building savings, credit unions are out front helping to make it happen, according to one CUSO.

Serving niches can still build brand recognition for credit unions as well as their business services programs.

Staff Reporter Lindsey Siegriest discusses why she is not a credit union member.

Given the challenges faced during this tough economy, some credit unions are taking another look at their community outreach efforts.