Marketing

SAN ANTONIO - Credit unions that combine more back-office operations and are hyperfocused on member needs will be most likely to do well in hard times.

Texas seems to have the strongest credit union brands occupying top spots in the annual ranking of financial institutions as rated by Bancography Inc. a Birmingham consulting firm.

Indiana Members Credit Union's latest awareness message to locals is pretty clear- Think Of Us First.

The Marketing Association of Credit Unions wants to honor your virtual, viral and electronic efforts by kicking off the MAC Marketing NOW awards.

Could a cute robot made of cardboard and recycled bits along with his sidekicks Penny, Pig and Boxy make savings fun for kids?

Credit unions in the U.S. have faced a similar dilemma when marketing to immigrant populations: How does an institution communicate with members who can neither understand English nor read or write their own native language?