Marketing

The corporate crisis aside, Pennsylvania credit unions are moving ahead--and even reducing the assessment--for another season of a three-year-old awareness campaign, iBelong, aimed at developing the member base.

Moving quickly over the weekend, FoolProof, the Florida-based consumer advocacy initiative, partnered with 15 state leagues and took a leadership role on the corporate takeover crisis by producing and distributing a free 90-second video for CUs.

Gateway Services Group LLC has invited credit unions to attend a free webinar on how they can build a marketing plan to promote their investment programs.

The 8,100 members of $51 million Perfect Circle Credit Union will now see ads targeted just to them, if they bank online with their Hagerstown, Ind., credit union.

Callahan and Associates has launched a new website the company said will help vendors better target credit union prospects and customers.

Harrison and Jefferson High Schools' students have a new way to show some school spirit courtesy of Purdue Employees Federal Credit Union.