Marketing

Cognizant of the industry's earnings squeeze, the Pennsylvania Credit Union Association is surveying its members this month about continued support for the iBelong awareness ad campaign in 2011.

Armed with a ramped up e-mail program, a website and viral TV spots, Houston credit unions are bent on enlarging their awareness profile this fall.

Strategic thinking and planning has always been important to a business' success. Now, perhaps more than any time in most of our lifetimes, it is crucial. There's been a lot more talk about it since the financial crisis.

Taking advantage of Huffington Post accolades of the industry, the $1.1 billion Westerra Credit Union of Denver is preparing more of its "Move Your Money Local" ad series this fall.

One of the biggest characteristics preached when it comes to Gen Y is how we like convenience.

I have the privilege of helping credit unions with their business continuity planning, doing plan reviews, facilitating exercises, conducting business impact analyses, rewriting plans and educating staff and boards.

There's a new look and feel at SECU of Maryland.

Third Degree Advertising, an Oklahoma City agency, is expanding for the first time to the East Coast by opening a Durham, N.C. branch to serve what it said is the growing interest by credit unions to "leverage their advantage over banks."