When it comes to marketing today, whether at the local or national level, online or offline, knowledge of consumer behaviors and life events has become an essential tool for customer acquisition and retention. Because these life events are often significant preplanned milestones- such as moving or buying a home, having a baby or changing jobs-they typically trigger corresponding purchase decisions. This offers marketers a valuable opportunity to reach existing customers and potential new customers before their competition. But the key to success is reaching these customers in a timely manner.

Oftentimes these pre-calculated life events can predict future consumer needs and behaviors. A lot of time and money is spent focusing on search, but insight into a consumer’s life events can help reach the appropriate customers before they begin their online search.

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Peter Westerman

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