Marketing

LAS VEGAS -- Fifth Third Bank's cool new ad campaign had gone viral, generating hundreds of thousands of views across the country by people amused by the antics of Kyle the clueless college kid.

Only two financial institutions are left on the planet: one bank and your credit union. You are surrounded by nothing but Gen Yers, aged 14-34.

CoastHills Federal Credit Union has rolled out what it says is the first integrated mobile marketing and banking smart phone application offered by a credit union.

While Kentucky credit unions are performing higher than the national average in a number of areas, the cooperatives were challenged by CUNA Mutual Group to seek out more growth strategies.

There is a trend in the US-one that seems like a custom-fit opportunity for credit unions, yet one that most credit unions are missing. It's called localization or buy local.

Members in the Newtown branch are primarily young families concerned about building savings for their children's college education, while those in Innerburb tend to be empty nesters interested in boosting their retirement savings.