PSCU Financial Services has reported that a sweepstakes offering allowed participating CUs to boost their members' use of online bill pay 17.8% during a two-month promotion.
The promotion, which ran from June 1 to July 31, was aimed at CU members who had signed up for online bill pay but had not yet made a payment, the payments CUSO said.
The promotion saw a jump of 8% in the number of CU members who made their first online bill payment and an increase of 6% in the number who made three or more online payments per month.
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