Marketing

Gen Y is going to be spending $2.45 trillion annually by 2015, and credit unions that want a piece of the pie will have to look at their lending product offerings to see whether they match young people's needs and expectations.

Joe Sullivan, CEO of Market Insights, has a simple message for credit unions--evolve or die.

Gen Y wants to do the right thing, but credit unions must guide the way with clear signposts and a smoother path.

Why wait a year to recognize credit unions' virtual, viral and electronic efforts that are happening now?

CU*SWAG helped spread the CU love for International Credit Union Day via its Facebook page and partnering with I Wear Your Shirt.

Denver Community Credit Union has found there is no such thing as too much honesty. Its blunt series of three videos that peel away the typical marketing buzzwords to reveal the real reason why people should join the credit union have been a hit.