EverythingCU.com's first webinar round table revealed a few of the concerns on the minds of credit union marketers.

Some of the round table highlights revolved around how to handle shrinking marketing budgets while being asked to account for the ROI of every marketing penny spent. It proved too much for one marketer at a large Michigan credit union and she resigned. Overall, the group felt it could have been handled better and that there had to be more to it. One marketer suggested that while it can be very difficult to draw a direct ROI line from say a particular newspaper ad. It is possible to state that if the business objectives are x then here is why we are approaching marketing this way.

Marketers were also interested in how to get to the exclusive executive level C-suite, and the consensus was that they had to become more familiar with the financial side of the business and take a broader view of the credit union from the operations perspective.