Marketing

Now is the time for credit unions to seize the PR day.

CU SWAG and www.iwearyourshirt.com have teamed up this holiday season to help promote credit unions while giving back to the community.

The League of Southeastern Credit Unions is stepping up its efforts to reach a youthful audience in 2011 by launching a $2.1 million image campaign next April under the tagline "Credit Unions, We're Giving Banking a Better Name."

Today, the baby boomer population is one of the largest in the United States. In fact, there were almost 76 million Americans born during the baby boomer period, from 1948 to 1960.

World Council of Credit Unions is doing its part to make sure credit unions play a highly visible role in the United Nations' International Year of Cooperatives in 2012.

Guest Blogger Myriam DiGiovanni of Credit Union Times' staff wants credit unions not to overcomplicate national branding campaign.