Marketing

"The biggest thing is all of us need to abandon that old way thinking," said Kelley Parks, who specializes in helping small credit unions with her firm gira{ph}.

The votes are in for the MAC NOW Superstar and it's Denver Community Credit Union.

In an aggressive new bid to reach Gen X, the League of Southeastern Credit Unions announced this week it is launching a $2.1 million image campaign next April under the tagline, "Credit Unions, We're Giving Banking a Better Name."

Offered online for the first time ever, CUNA Mutual Group's 2010 Discovery Conference on Nov. 3 included virtual sessions on spotting and leveraging consumer trends for growth, evolving to meet consumer expectations and more.

Gen Y is going to be spending $2.45 trillion annually by 2015, and credit unions that want a piece of the pie will have to look at their lending product offerings to see whether they match young people's needs and expectations.

Joe Sullivan, CEO of Market Insights, has a simple message for credit unions--evolve or die.