The California and Nevada Credit Union Leagues were honored fortwo of its marketing campaigns at the Association of Marketing andCommunication Professionals' 2010 MarCom Awards.

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The Leagues' communications and marketing department received agold award for the 2010 AMC campaign and an honorable mention forits 1-2 Punch campaign. The gold award is presented to thoseentries judged to exceed the high standards of the industry norm;about 18% of entries were gold winners. Honorable mentions aregranted to those that met the expectations of the judges; about10%of entries were honorable mention winners.

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The 2010 annual meeting and convention campaign played up thetheme, “Reimagine,” to acknowledge the need for new thinking indealing with a changing industry and a down economy, while alsoalluding to the fun nature of the November 2010 event's venue-theDisneyland Resort in Anaheim, Calif.

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The objective of the 1-2 Punch campaign was to increase theparticipation of California and Nevada credit union members in theleagues' payroll deduction program and its grassroots advocacywebsite, Connect for the Cause.

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The MarCom Awards is an international creative competition thatrecognizes outstanding achievement by marketing and communicationsprofessionals.

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