Marketing

The $3.7 billion Patelco Credit Union rolled out simultaneous marketing campaigns Tuesday, one on a “trust your CU” theme and the other spontaneous cash giveaways using a “Patelco Pays Your Way” pitch.

While the nation’s attention still remains focused on the Wisconsin union-legislative fight, the state’s credit unions have been quietly helping member businesses and employees cope with the economic fallout through literacy efforts being promoted this week.

At this years Governmental Affairs Conference, CUNA will be going live with a new consumer siteaSmarterChoice.org, which may help put credit unions on more consumers radars.

The big buzz words this year are "member engagement" and "engagement banking." But do they denote a new concept or a case of what old being new again?

Speak to OnPoint Community Credit Union Senior Vice President of Marketing/Member Services Kelly Schrader for a few minutes, and its hard not to be inspired to do more.

Walt Laskos, principal of The Laskos Group, is always looking for innovative ways to engage members with credit unions.