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The $3.7 billion Patelco Credit Union is determined to make the most out of its 75th anniversary and a headquarters relocation out of San Francisco by conducting a marketing blitz aimed at enlarging its Bay Area profile.

One element of the simultaneous marketing campaigns rolled out last week hits on a “Bank on Trust ” theme, while the other hinges on spontaneous cash giveaways under the “ Patelco Pays Your Way” umbrella. The dual campaigns, involving TV, radio, print and online spots, have links to a newly inked sponsor partnership with the Golden State Warriors NBA basketball team.

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Peter Westerman

Dig Deeper


Credit Union Times

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