The $3.7 billion Patelco Credit Union is determined to make the most out of its 75th anniversary and a headquarters relocation out of San Francisco by conducting a marketing blitz aimed at enlarging its Bay Area profile.
One element of the simultaneous marketing campaigns rolled out last week hits on a "Bank on Trust " theme, while the other hinges on spontaneous cash giveaways under the " Patelco Pays Your Way" umbrella. The dual campaigns, involving TV, radio, print and online spots, have links to a newly inked sponsor partnership with the Golden State Warriors NBA basketball team.
"We were delighted to conduct our first splash of the Bank on Trust campaign Sunday night with our ad banner visible to the fans in the Golden State arena," declared Ken Burns, president/CEO of Patelco.
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