Marketing

Credit unions regularly tout the fact that they offer a better deal, so Michigan State University Federal Credit Union is working to prove that with a $1 million challenge.

As retail banking channels converge and innovations continue, an engagement strategy is beginning to emerge that will not only position your credit union to better attract Gen Y but will set you on a course for greater general consumer engagement.

When I began my career in banking in the 1980s, financial institutions in the metro New York City market were targeting a new demographic: young professionals.

Saying it has already picked up "an early positive buzz," Navy Federal Credit Union confirmed Tuesday it has launched a stepped-up national media campaign to promote its GEICO Insurance linkup.

Dow Louisiana Federal Credit Union has teamed up with longtime member and two-time Super Bowl Champion Randall "Blue" Gay, cornerback of New Orleans Saints, to kick off its Go Further campaign.

Let's face it; these are tough times to be a strategic leader at a credit union. It makes you wonder why you got into this business in the first place. But we all know it comes down to one word: Passion.