Marketing

O Bee Credit Union of Tumwater, Wash., will give away $15,000 and five iPads to the winners of its Capture the Tag contest, co-sponsored by TwinStar Credit Union and the Washington State Department of Financial Institutions, among others.

You can open your brand up to the conversation that's taking place on social networks, but you can't control what people say.

If you're wondering about the power of viral media, talk to Ted Williams.

Social media has become a lightning rod for debate. While its detractors say it's all hype and its evangelists tout social media as marketing's great panacea, the reality of its merits lies somewhere in the middle.

Credit Union Student Choice, a CUSO providing private student lending services, announced it has partnered with Filene Research Institute to help its clients form deeper relationships with young adults.

Some financial advisers that use social media professionally are seeing higher revenue growth and larger client bases compared to advisers that do not use the network channels.