Marketing

Timed to Veterans Day, the $340 million Global Credit Union has launched a "Veterans Day Car Sale" with rates at 2.99%, far below the current 3.99% APR "and significantly lower than the national average of 4.36% APR at credit unions and 5.84% for banks."

Public Service Credit Union's latest community branding campaign lets locals know "Together, we're better."

Boomers aren't exactly optimistic about their retirement prospects. In fact, most of them are downright scared.

Marketing Director Amy McGraw of Public Service Credit Union is firmly entrenched in the camp of marketers who have found success using social media and traditional marketing strategies.

EverythingCU.com's first webinar round table revealed a few of the concerns on the minds of credit union marketers.

Marketers presenting a new campaign today might think they're dealing with Clara Peller in the Wendy's television spots from the 1980s.

When it comes to the trends in marketing, the challenge this year has been doing more with less.

"The biggest thing is all of us need to abandon that old way thinking," said Kelley Parks, who specializes in helping small credit unions with her firm gira{ph}.