Reality Check was the aptly chosen name for the New Jersey Credit Union League's one and one-half day Atlantic City conference. Over the densely packed schedule of deep-dive presentations on topics of current interest to credit union executives, the several hundred attendees heard over and over two stark realities: opportunities are plentiful for credit unions but so are pitfalls and problems. Call this the best of times for credit unions as the public and the media beat up on the big banks. But it is also a trying time as smaller credit unions vanish, corporate credit unions struggle to attain lasting solvency, and all credit unions labor, often with slender results, to win more mindshare of the public at large and more wallet share of members.
For starters, here's a number a speaker threw out: within 10 years, today's 7,600 credit unions will shrink to 5,300. Many factors are behind this consolidation. Scale matters in financial services and credit unions are not exempt, but that shrinking number also underlies the problems credit unions face.
Here is another chilling number: credit unions get on average under 10% of the wallet share of members, said Kevin Lytle, a longtime credit union expert.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
