Marketing

Since 2003, Beyond Marketing LLC has been helping shift the general marketing assumptions one credit union and CUSO at a time.

Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In six segments, she covers everything from stereotypes to real needs to mobile expectations and the follies of assuming.

Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this final segment of six, she makes several points, including to not generalize or run with unfounded assumptions about the younger set.

First Ohio Community Federal Credit Union will soon be celebrating its 75th anniversary.

BOCA RATON, Fla. A pair of presentations meant to discuss how credit unions can better attract new members and become the first cult brand in financial services ran into some negative consumer comments early on.

I have had the extraordinary privilege of building relationships with credit union marketing professionals across the country in credit unions that fall into all asset categories and fields of membership. Hundreds of conversations have taken place during which the challenges associated with credit union marketing have been discussed, debated, and...