The Michigan Credit Union League on Monday provided more detailson the ramp up of its CU Link awareness blitz that includestelevision, radio and online channels including Twitter andFacebook.
That part of the awareness campaign is costing $2.8 million. The league also islaunching a new “Own Your Money Sweepstakes” promotion lastingthrough June 27.
“The sweepstakes is designed to create excitement about winninga prize to gain consumers' and members' attention for creditunions,” the league said in detailing the joint blitz costing $3.3million.
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