The Michigan Credit Union League on Monday provided more detailson the ramp up of its CU Link awareness blitz that includestelevision, radio and online channels including Twitter andFacebook.

That part of the awareness campaign is costing $2.8 million. The league also islaunching a new “Own Your Money Sweepstakes” promotion lastingthrough June 27.

“The sweepstakes is designed to create excitement about winninga prize to gain consumers' and members' attention for creditunions,” the league said in detailing the joint blitz costing $3.3million.

“Today is a big day for the credit union industry in Michigan,”it said in its announcement.

The league said radio spots promoting the sweepstakes portionwill run from May 28 through June 24. More than a thousandinstant prizes worth $20,000 will be awarded during the 45-dayperiod, said the league.

“A Web banner on your site will drive your members to watch amember-focused video and enter the contest,” the league toldmembers. Lobby displays, newsletter copy, on-hold phone messagesand email blasts also are part of the kit.

The Facebook and Twitter pages launch Monday, the league said,stressing that the voluntary campaign's success depends on theparticipation of member credit unions.

“It is imperative that credit unions are committed toregularly monitoring and responding to follower inquiries relatedto financial questions, liking our updates, commenting on posts,sharing posts, and starting conversations,” said the league. “Yourcredit union's participation builds brand awareness for your creditunion and can generate leads.