College towns are home to academic opportunities, new socialexperiences, crowds of football fans — and plenty of young adultsin need of financial services. By touting conveniences such ason-campus ATMs, student checking products and financial educationresources, snagging new members is usually not a problem for creditunions located in college towns. But when student members graduate,find jobs and move out of town, credit unions often faceabandonment.
Five college town credit unions from across the country toldCredit Union Times what they're doing to boost theirmember retention rates.
From offering remote deposit capture to showing up at local jobfairs to marketing auto loans, they're implementing strategies withthe same goal in mind: make sure their members stay members afterthey've walked across the graduation stage.
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