Marketing

Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In six segments, she covers everything from stereotypes to real needs to mobile expectations and the follies of assuming.

Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In this final segment of six, she makes several points, including to not generalize or run with unfounded assumptions about the younger set.

Burbank-based credit union changing name this summer after 75 years, says change should eliminate confusion over who can join.

Burbank-based credit union changing name this summer after 75 years, says change should eliminate confusion over who can join.

Since 2003, Beyond Marketing LLC has been helping shift the general marketing assumptions one credit union and CUSO at a time.

Gen Y Back Talk columnist Natasha Chilingerian sheds some light on her generation. In six segments, she covers everything from stereotypes to real needs to mobile expectations and the follies of assuming.