Marketing

Kennesaw State University’s basketball and women’s volleyball teams will play at the new VyStar Arena.

One credit union strikes a deal with LSU Athletics as it prepares to expand across Louisiana as a result of a merger.

New ads target Gen Z, emphasize the importance of local government employees and raise awareness about CUs in Minnesota.

Rize CU is the official credit union of the Los Angeles Chargers, while First Tech sponsors a new paid statistician role for the Portland Thorns.

Members don’t want to be marketed to, they want to be understood – and that’s something a robot can’t do.

New names, new websites and a unified post-merger brand are among the marketing efforts happening in the CU industry.