Marketing

Meaningful differentiation is a growing challenge and more powerful opportunity than ever before.

The credit union said it considered more than 2,000 new names.

The season-long deal includes signage at the arena, advertising and special event nights.

Experts explain why and how injecting emotions into marketing messages works and can produce better results.

CUs must work to capture the deposits of millennials and Gen Z before it's too late.

Credit union marketers are in a unique position to bring these core principles to the forefront.

Targeted digital ads are the new status quo, but they can feel cold and mechanical.

The credit union will pay $1.5 million per year for five years under the agreement.