Marketing

FEDERAL WAY, Wash. - A recent interview of White River CU President/CEO Linda Kleppe-Olson and Washington Credit Union League Senior Vice President RoxAnne Kruger-Monahan by former Attorney General of Mexico Consul Jorge Madrazo-Quellar has gone a long way to helping build local credit unions' profile in the Latino community. "Conservatively,...

MONTEREY PARK, Calif. - Energy First Credit Union has tapped into members' excitement over the National Basketball Association's Los Angeles Lakers for a new promotion. Developed by Los Angeles-based advertising agency Simon and Associates Advertising, along with Energy First Marketing Specialist Sheila Tetangco, the Slam Dunk Services promotion offers members...

KNOXVILLE, Tenn. - University of Tennessee Federal Credit Union has appointed Rebeca Simpson to the position of Public Relations Officer. "This is a great move for me," Simpson said. "I'm ready to get the ball rolling and work on promoting UT Federal Credit Union." Simpson graduated in 2001 from the...

HUNTSVILLE, Ala. - Move over newsletters - Redstone Federal Credit Union is debuting a new magazine called Connections. Designed to replace the credit union's existing newsletters, over 150,000 copies of the 16-page, inaugural issue have been delivered to households in the Tennessee Valley area with articles geared toward providing members...

ST. LOUIS, Mo. - There is a changing of the youth club mascot guard at Arsenal Credit Union. After some 10 years longtime Kids Club Mascot Kirby Kangaroo has "moved" on and a new mascot Tracker the Basset Hound is taking his place. While it is challenging to make such...

TEMPE, Ariz. - Credit union consulting firm LemmonTree Enterprises has recently launched an E-Marketing Department. "Knowing that e-marketing is a burgeoning tool for credit unions to reach online members, we built a solution to target members who utilize the home banking feature or Web site to manage their money as...