Marketing

FEDERAL WAY, Wash. - Who says small credit unions can't compete? Woodstone Credit Union's recent rebranding overhaul stands ready to go head-to-head with big bankers and community bankers by promoting relationships. "It's about building quality relationships with each member based on honesty and trust," said Woodstone CU President/CEO Susan Streifel....

WINSTON- SALEM, N.C. - Members Credit Union has taken its latest promotion right to the 50-yard line. Starting September 1 credit union members can choose their winning National Football League teams online during the Members CU Football Pick'em 2004 campaign. "There are a lot of football fans here and we...

LIVONIA, Mich. - Two Community Choice Credit Union television commercials, created by Dearborn, Michigan-based agency CTS Advertising, were named finalists in the 25th Annual Telly Awards. Founded in 1979, the Telly Awards honor outstanding local, regional and cable TV commercials and programs, as well as the finest video and film...

FEDERAL WAY, Wash. - A recent interview of White River CU President/CEO Linda Kleppe-Olson and Washington Credit Union League Senior Vice President RoxAnne Kruger-Monahan by former Attorney General of Mexico Consul Jorge Madrazo-Quellar has gone a long way to helping build local credit unions' profile in the Latino community. "Conservatively,...

MONTEREY PARK, Calif. - Energy First Credit Union has tapped into members' excitement over the National Basketball Association's Los Angeles Lakers for a new promotion. Developed by Los Angeles-based advertising agency Simon and Associates Advertising, along with Energy First Marketing Specialist Sheila Tetangco, the Slam Dunk Services promotion offers members...

KNOXVILLE, Tenn. - University of Tennessee Federal Credit Union has appointed Rebeca Simpson to the position of Public Relations Officer. "This is a great move for me," Simpson said. "I'm ready to get the ball rolling and work on promoting UT Federal Credit Union." Simpson graduated in 2001 from the...