TEMPE, Ariz. – Credit union consulting firm LemmonTreeEnterprises has recently launched an E-Marketing Department.“Knowing that e-marketing is a burgeoning tool for credit unions toreach online members, we built a solution to target members whoutilize the home banking feature or Web site to manage their moneyas well as high tech young professionals that enjoy fastcommunication and online access,” said Nicolette Lemmon, Presidentof LemmonTree Enterprises, Inc. “In a saturated marketplace, creditunions need to find every avenue, especially a lower cost option tocross sell and retain member relationships and e-marketing is thenext fertile territory.” Targeting a credit union's online members,the E-Marketing Department includes: the set up of an e-mailaddress database which is monitored and updated by LemmonTree;templates for e-newsletters and e-cards with clickable links; andtracking of all click-through activity from each mailing. Incompliance with the CAN SPAM ACT the process includes opt-out aswell as opt-in features.