Marketing

FRESNO, Calif. - Have you heard the fish story of Educational Employees Credit Union pulling in over $28,264,000 in new loans? Well unlike other fishing stories this one is 100% true. Designed by Hollister, California-based brand consulting firm Redbeard Communications Inc., a fishing themed direct mail campaign has helped the...

INDIANAPOLIS - When pundits start talking about which U.S. credit union performed the biggest about-face in marketing strategy in 2004, then by most accounts the $846 million Indiana Members CU wins a top prize. Indeed, the state's second largest CU, seeing itself behind large banks in public visibility and on...

MADISON, Wis. - It's time once again to send in nominations for the CUES Golden Mirror Awards. All credit unions are welcome to enter to win in categories ranging from annual reports and card design to image enhancement and electronic marketing. In addition to creativity, planning and production quality, judges...

ALBUQUERQUE, N.M. - CommonBond Communications has recently launched online access to its Winter 2004 issues of Art & Articles, Just For Kids, Just For Teens, and Just For Seniors. Designed specifically for credit unions, Newsletter Products Online Access contains clip art and articles for use in newsletters and other printed...

DULUTH, Georgia - Georgia credit unions recently took center "page" in one of Georgia's most popular magazines - Georgia Trend. A four-page advertorial section, entitled "Georgia Credit Unions: Making the Difference for Our Members" was published in the magazine's October 2004 issue. Written by the Georgia Credit Union Affiliates Advocacy...

PHOENIX - Faced with an area that is as diverse as it is expansive, variety is the key to Desert Schools Federal Credit Union's marketing success. "I think the biggest challenge here is that with the expansion here in Phoenix there can't be a one size fits all approach to...