Marketing

HUNTINGTON Beach, Calif. - nuVision Financial Federal Credit Union has revved up its marketing strategy for 2005. The $657 million credit union has become the exclusive financial services partner to cable television's The Outdoor Life Network show Adventure Highway with Tom Holm. The deal, which covers four episodes, leverages television...

MADISON, Wis.- Credit union marketing executives are invited to "break out of the box" by participating in the first-ever Marketing Challenge, Thursday, April 14, 2005, to benefit the San Diego Children's Museum (SDCM). For the challenge, participants will join a team of fellow marketers-in a format based on popular NBC...

CHARLOTTE, N.C. - Charlotte Metro Credit Union has recently sponsored a local urban "old-school jam" radio station WBAV's new morning talk show Dollars and Sense as part of its continuing outreach efforts into the African-American community. Hosted by popular morning radio personality Jaye Delai, the program revolves around the idea...

PHOENIX -Desert Schools' FCU and the Arizona Cardinals have teamed up to help young football fans fulfill a dream to train with their sports heroes by sponsoring local football clinics. For one special day Cardinals' players and mascot "Big Red" will be on hand to direct each participant through a...

HUNTSVILLE, Ala. - Redstone Federal Credit Union has found success with its new quarterly magazine Connections. The second edition mailed to over 150,000 households in the Tennessee Valley area has earned rave reviews from members. "Since our premiere issue of Connections last August, we've heard nothing but compliments from our...

CU Times Senior Staff Reporter DOWNEY, Calif. - For Financial Partners Credit Union, perhaps the greatest testament that its Hispanic outreach efforts are making a difference is to be recognized by the Hispanic community itself. The $619 million credit union recently took home the best Spanish-language marketing campaign in the...