Marketing

TALLAHASSEE, Fla. - Southeast Corporate has won four ADDYs in the local advertising federation's ADDY competition. Sponsored by the American Advertising Federation, the ADDYs are one of the largest and most representative creative competitions in the advertising industry. Southeast won Gold for its Member Business Solutions flash-based Web site, besting...

WEST PALM BEACH, Fla. - When it comes to credit union marketing, less can sometimes lead to fabulous results. "Marketing campaigns can look good, but if it doesn't work it's not a good one," said CEFCU Vice President of Marketing Sue Yoder. Yoder says what has proved successful for CEFCU...

KILLEEN, Texas - Texas Partners Federal Credit Union has walked away from the Central Texas Ad League Annual Advertising Awards Banquet with four ADDY Awards for creative excellence. Texas Partners FCU took home a Gold ADDY for the "Texas Partners Brochures", a Silver ADDY for the "Need an Extension? Campaign",...

FORT WORTH, Texas - EECU Public Relations/Business Development Director Jan Smith has been named Member of the Year by the Greater Keller Chamber of Commerce. Smith is currently serving her third year on the Keller Chamber Board of Directors and counts as one of her major accomplishments chairing the 2004...

WEST PALM BEACH, Fla. -They may have been on opposite sides of the field but both Scranton, Pennsylvania-based Tobyhanna Army Depot Federal credit union and Massachusetts-based Saugus Federal Credit Union scored big when it came to their SuperBowl promotions. For TADFCU, although their football team lost, the promotion itself was...

EAST LANSING, Mich. - Michigan State University Federal Credit Union has unveiled a new e-commerce division headed by April Clobes, who has been promoted from e-commerce manager to assistant vice president of e-commerce. Over 550,000 visits are made monthly to the MSU FCU Web site and plans are underway to...