Thank you for sharing!

Your article was successfully shared with the contacts you provided.

DAYTON, Ohio – Financial marketing firm MarketMatch has recently signed a deal with Tallahassee-based Florida Commerce Credit Union to provide detailed member surveys. One of the first steps toward meaningful marketing is to really determine what members want instead of acting on what we think they want,” said MarketMatch President Bruce A. Clapp. “This process gives credit unions the data validation to move forward with marketing that is targeted and relevant to member behavior.” Research survey results will be incorporated into the $224 million credit union’s strategic planning process to develop member retention programs.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2022 ALM Global, LLC. All Rights Reserved.