HARRISBURG, Pa. – On the eve of kicking off its 2005 Statewide Network of Advertising in Pennsylvania (SNAP) campaign, the Pennsylvania Credit Union Association is celebrating the campaign's 32nd anniversary, making it possibly the oldest continuous running credit union awareness campaigns.
What's more, the campaign is still funded by voluntary contributions – and always has been. That, says PCUA's Mike Wishnow, SVP Communications & Marketing, has its upside and downside. Wishnow heads up a team of staff who annually decide on the campaign's theme for the upcoming year.
"The downside of depending on voluntary contributions is we obviously don't get as much money as we could to do a bigger campaign, but the upside is that those credit unions that do contribute get to see the sustainable benefit of their contributions," he says.
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