Marketing

JAMESTOWN and MINOT, N.D. - While the merits of the use of the word "bank" in credit union marketing materials continues to be debated, for credit union marketers here "bank" is not an option. A statute from the 1920s does not allow any other financial institutions to use the word...

COLUMBUS, Ohio - Profound Communications has recently named Kelly Chrysler and Tiffany Brackman marketing account coordinators. As Marketing Account Coordinators, Chrysler's and Brackman's new responsibilities include designing promotional materials, writing copy and press releases, proofreading as well as maintaining an Internet presence for clients. "I am looking forward to continuing...

CARROLLTON, Texas - How many advertising messages do your members see every day? The most conservative studies indicate it's about 240. Others insist it's 3,000 or higher. A lot depends on whether you count just mass media advertising in newspapers and on television and radio, or if you fold in...

LIVONIA, Mich.- Co-op Services Credit Union has signed up as a sponsor of the WNBA's Detroit Shock. "This outstanding group of women basketball players is extremely competitive and have become winners through cooperative team efforts," said Co-op CU Marketing Vice President Russ Kotila. "It makes sense that Co-op Services, which...

INDIANAPOLIS -The Marketing Association of Credit Unions (MAC) has re-elected Silver State Schools CU Marketing Manager Barbara King, Chair-elect and Yolo FCU Marketing Manager Chris Blackman board director. "We are really excited that Barbara and Chris will be continuing their service as directors," said MAC Chair Kate Kelly. "They bring...

BETHPAGE, N.Y.-Over Memorial Day weekend over 350,000 attended the Bethpage Federal Credit Union Air Show at Jones Beach State Park on Long Island, New York. Crowds enjoyed the aeronautic skills of the United States Air Force Thunderbirds. According to New York State Office of Parks, Recreation and Historic Preservation Commissioner...