Marketing

MONMOUTH JUNCTION, N.J. - There is a new marketing director at New Jersey Gateway Federal Credit Union and her name is Patricia Darcey. With the recent granting of a community charter expanding the credit union's field of membership Darcey's appointment comes at the right time. Darcey is a veteran copywriter...

LANCASTER, S.C. - Community residents who need answers can now turn to Founders Federal Credit Union's Speaker's Bureau. Positioning the credit union as "a community information resource" the Speaker's Bureau consists of 70 Founders FCU employees who are experts on topics ranging from Basic Financial Management and Investment Options to...

PHILADELPHIA - Philadelphia Federal Credit Union has taken its financial literacy program to the virtual realm. The credit union has rolled out its Financial Fitness Video Library as an online seminar service for members and says it is the first CU to maintain the combination of an online library, in-house...

ST. LOUIS - Interested in getting members buzzing while raising money for a good cause, St. Louis Postal Credit Union has hosted a Dress Up Day. This summer staffers paid $2 to don their finest formal attire to benefit the Children's Miracle Network. SLPCU President Larry Giesing and Vice President...

PORTLAND, Ore. - It was all about the brand at EverthingCU.com's first unique event held here called Branding, Bonding & Brew: A Total Brand Immersion Experience. "We didn't think of this as a conference at all," said Everything CU.com Chief Experience Officer Morriss Partee. "In essence we started from scratch...

RIDGECREST, Calif. - Desperate Housewives is no longer just reserved for Sunday nights. AltaOne Federal Credit Union has created a successful mortgage loan campaign loosely based on the popular television show's soap opera style. Developed by Hollister-based creative design firm Redbeard Communications, the campaign dubbed "Desperate House Loans" positions AltaOne...