WINSTON SALEM, N.C. – Truliant Federal Credit Union has tappedChapel Hill marketing and branding firm Jennings as itsagency-of-record. Jennings, a full-service marketing communicationsagency, will provide integrated branding for Truliant, includingresearch and marketing, advertising, public relations and Web siterefinement. “The main reason we selected Jennings is theirdemonstrated track record of quickly gaining insight into themindset of the target audience,” said Ginger Salt, senior vicepresident, marketing for Truliant. “That insight establishes astrong foundation for compelling advertising that speaks to ouraudience. That knowledge, along with their understanding of ourmember-first philosophy, made Jennings stand out from the rest.”The agency has begun work on research with Truliant leadership,staff and members, to launch a new four-state advertising campaignthis year.
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