Thank you for sharing!

Your article was successfully shared with the contacts you provided.

WINSTON SALEM, N.C. – Truliant Federal Credit Union has tapped Chapel Hill marketing and branding firm Jennings as its agency-of-record. Jennings, a full-service marketing communications agency, will provide integrated branding for Truliant, including research and marketing, advertising, public relations and Web site refinement. “The main reason we selected Jennings is their demonstrated track record of quickly gaining insight into the mindset of the target audience,” said Ginger Salt, senior vice president, marketing for Truliant. “That insight establishes a strong foundation for compelling advertising that speaks to our audience. That knowledge, along with their understanding of our member-first philosophy, made Jennings stand out from the rest.” The agency has begun work on research with Truliant leadership, staff and members, to launch a new four-state advertising campaign this year.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.