VENTURA, Calif. – While consumers here cheer their 2006 Winter Olympics favorites on local NBC-owned channels they will also get an introduction to Ventura County Credit Union. The credit union has launched a yearlong “Get Fit” campaign that plays up the idea that VCCU can help people get their finances in shape while providing greater value than the competition. To kick off the campaign a 30-second spot airing during the games will not only highlight the `sun and fun’ that makes Ventura a great place to live, but also point out that “Fitness begins at home” to promote the VCCU home equity line of credit special introductory rate. “Homeowners are a key part of our target audience, so this product was a perfect fit at the perfect time. We wanted a big kickoff and jumped at the chance to launch during one of the world’s premier sporting events,” said VCCU Vice President of Marketing/Business Development Elizabeth Carr. VCCU is also offering viewers a chance to drive away with a Honda Fit, an all-new, fuel-efficient vehicle rolling out in spring during its “Get Fit” sweepstakes. The TV spot is the first element of a multi-channel campaign, which includes outdoor advertising, radio and newspapers that will target current and potential members in Ventura and Santa Barbara Counties. The “Get Fit” spot and support campaign was created, developed and produced by Anaheim, California-based credit union marketing specialists Aubrey & Associates.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?

Dig Deeper


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.