X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

MECHANICSBURG, Pa. – AmeriChoice Federal Credit Union is going for its own gold with a new marketing campaign. To kickoff the campaign dubbed “Gold Medal Performers”, AmeriChoice has tapped 1994 Olympic Gold Medalist and AmeriChoice Member Diann Roffe to represent the credit union in newspaper, billboard, radio, and direct mail ads. “At AmeriChoice our goal is to always offer gold medal service and products. This is the perfect campaign to let our community know about AmeriChoice and introduce Diann Roffe,” said AmeriChoice CEO Kipp Stecher. As the CU spokesperson, Roffe was also recently a special guest speaker at East Pennsboro Area High School sharing her experience winning a Gold Medal at the 1994 Olympics in Lillehammer, Norway in the Super-G downhill skiing event. She explained how goal setting and developing strong life skills could help every student reach their own “Olympic Moment” in life. “We feel very strongly about the importance of developing strong life skills at an early age, and Diann is a great example of setting goals and working hard to achieve those goals,” said Stecher.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.