Marketing

The Texas Credit Union League has named AMOCO Federal Credit Union Marketing Director Tina Linquist, the Texas Credit Union Marketer of the Year for 2007.

Citing success in Utah and other states, a group of Ohio credit unions led by the Ohio Credit Union League have adopted the "Bob the Credit Union Guy" ad campaign for a 2008 statewide launch.

Wanting to know what teens want from their credit union membership, American First Credit Union recently hosted a teen advisory panel.

Marketing 10/24/07 Issue

After 73 years, the time was right for a change for Georgia Telco Credit Union.

Marking what it believes is a credit union first using interactive TV, the $150 million Charlotte Metro Credit Union disclosed today it has been testing a 30-second interactive ad on Time Warner Cable stations in which viewers hit a special remote to view a longer Charlotte Metro commercial.