DUBLIN, Ohio — Citing success in Utah and other states, a group of Ohio credit unions led by the Ohio Credit Union League have adopted the "Bob the Credit Union Guy" ad campaign for a 2008 statewide launch.

"We looked at several of the awareness campaigns out there and we thought these ads were funny and really hit the mark in pushing consumer choice," said Tammy Jones, a campaign coordinator and chief operating officer of the $95 million Credit Union of Ohio.

Under the schedule, the TV and radio ads originally produced several years ago by the Utah League of Credit Unions and licensed to other leagues, will run in some seven to nine media markets in Ohio starting probably in January.

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