Marketing

Citing success in Utah and other states, a group of Ohio credit unions led by the Ohio Credit Union League have adopted the "Bob the Credit Union Guy" ad campaign for a 2008 statewide launch.

Wanting to know what teens want from their credit union membership, American First Credit Union recently hosted a teen advisory panel.

Marketing 10/24/07 Issue

After 73 years, the time was right for a change for Georgia Telco Credit Union.

Marking what it believes is a credit union first using interactive TV, the $150 million Charlotte Metro Credit Union disclosed today it has been testing a 30-second interactive ad on Time Warner Cable stations in which viewers hit a special remote to view a longer Charlotte Metro commercial.

Arizona credit unions were marking International Credit Union Day this week with a high-profile "Together We Paint" project at cities across the state involving hundreds of CU employees, members and volunteers spending time painting the homes of seniors and low income families.