ATLANTA — After 73 years, the time was right for a change for Georgia Telco Credit Union.

Picking an identity that honors its past while also being able to move with it into the future, the credit union now goes by Georgia's Own Credit Union.

"The new name and brand proposition represent a major milestone for the credit union, its employees and the 110,000 plus members we serve. Beyond being an emblematic way to honor our heritage and embrace a strong future, our brand proposition is simple and clear–we stand for the prosperity of our members, unmatched service and a healthier planet," said Georgia's Own CU President/CEO Charlotte S. Ayers.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.